Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit or join the conversation on Twitter with @EdgeShaveZone.


Khabib Nurmagomedov showed the lightweight division what he was capable of when he knocked out Thiago Taveres in Brazil back in 2013 to improve to 19-0. Next he faces Tony Ferguson for the lightweight belt at UFC 223 live on Pay-Per-View.
Mar 21, 2018
UFC commentators Joe Rogan and Jimmy Smith preview the highly anticipated UFC 223 lightweight championship bout between Tony Ferguson and Khabib Nurmagomedov.
Mar 20, 2018
On Episode 508 of 'UFC Now' Michael Bisping and Cub Swanson breakdown their top 5 heavyweight fights. Make sure to catch the whole episode anytime on UFC FIGHT PASS.
Mar 20, 2018
UFC women's strawweight champion Rose Namajunas puts her belt on the line in a rematch with former champ Joanna Jedrzejczyk live from Brooklyn at UFC 223 on Pay-Per-View.
Mar 20, 2018