Article

Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at www.edgeshave.com/UFC to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit www.edgeshave.com or join the conversation on Twitter with @EdgeShaveZone.

Saturday, February 24
8PM/5PM
ETPT
Orlando, FL

Media

Recent
UFC Connected is a monthly magazine show that profiles the fighters and events from the worlds leading MMA promotion. In this episode we ‘Take 5’ with UFC analyst Dan Hardy and find out what European fighters he believes are ones to watch in 2018.
Feb 20, 2018
Host Lisa Foiles looks back on the Texas-sized night of bouts known as Fight Night Austin, and previews the upcoming event in Orlando.
Feb 19, 2018
Witness the relentless training camps and extraordinary lives of six world-class mixed martial artists as they ready for February 24th’s UFC Fight Night on FOX in UFC Road to the Octagon: Emmett vs Stephens.
Feb 19, 2018
Witness the relentless training camps and extraordinary lives of six world-class mixed martial artists as they ready for Fight Night: Emmett vs Stephens. A third heavy-hitting bout features top 10 light heavyweights Ovince Saint Preux and Ilir Latifi.
Feb 19, 2018