USA TODAY Enhances Mixed Martial Arts Coverage
Site adds content from 11 MMA partners
MCLEAN, Va., Jan. 26, 2011 /PRNewswire/ -- USA TODAY has enhanced its online mixed martial arts coverage. Visitors will find an updated design, enhanced MMA rankings, and more video content along with integrated content from 11 new content partners at www.mma.usatoday.com.
The new content partners consist of some of the most unique voices in the world of online MMA coverage. The partners for the launch include: www.5thRound.com, www.lowkick.com, www.MMAConvert.com, www.MMADiehards.com, www.MMAFrenzy.com, www.MMAJunkie.com, www.MMARising.com, www.MMATorch.com, www.MMAValor.com, www.ProMMANow.com, and www.TheFightNerd.com.
"The popularity of mixed martial arts in the U.S. has grown tremendously over the last several years. Offering additional MMA coverage fits with our goal of growing our sports coverage to match consumer interests," said Monte Lorell, sports editor for USA TODAY.
USA TODAY was the first major media outlet to offer regular MMA coverage. The online community was originally launched in 2009. USA TODAY's MMA coverage is led by Sergio Non, a seasoned journalist and an MMA expert.
The USA TODAY MMA page, along with the content partners, provides advertisers with a prime opportunity to reach a growing and valuable young active male demographic. The scale and depth of coverage combined with the largest aggregated MMA audience online gives advertisers a unique opportunity to connect with the MMA fan base.