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UFC® to Hit Big Screen in 3-D With UFC® 143

UFC® 143: Diaz vs. Condit - Saturday, Feb.4 Live and in 3-D in Theaters Nationwide

Las Vegas, Nevada
– The Ultimate Fighting Championship®, in conjunction with Cinedigm
Digital Cinema Corp. (NASDAQ: CIDM)  and
NCM Fathom, announced that tickets for the first-ever live, 3-D broadcast of a
UFC® Pay-Per-View event on the Big Screen are on sale now. The
championship fight card, UFC® 143: DIAZ vs. CONDIT,
airs live and in 3-D in more than 100 theatres nationwide on Saturday, Feb. 4
at 10 p.m. ET/7 p.m. PT from Mandalay Bay Events Center in Las Vegas.

 

The night’s main event pits the fiery and unpredictable Nick
Diaz against hard-hitting knockout artist Carlos Condit for the interim UFC
welterweight title. An exciting co-main event features heavyweight Roy “Big
Country” Nelson battling submission ace Fabricio Werdum.

 

Tickets for UFC® 143: DIAZ vs. CONDIT are
available for purchase now at www.ufc.com/3D, as well as at
theatre box offices across the country. Fans can visit the website for
information on which theatres will be carrying the event in their respective
regions.

 

“I know the fans love 3-D, so
I’m happy to give them this championship fight live and in 3-D in theatres
across the country,” UFC President Dana White said. “I cannot wait for this
fight between Diaz and Condit to determine the interim UFC welterweight
champion!”

 

For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.

 

About Ultimate
Fighting Championship®

Owned and operated by Zuffa, LLC, and headquartered in Las
Vegas, Nev., UFC® is the world’s premier MMA organization and
produces over 12 UFC live Pay-Per-View events annually around the globe. This
year, FOX will broadcast four fights annually. In spring 2012, The Ultimate
Fighter®, UFC’s signature weekly reality TV show, debuts on FX. UFC
content is also distributed commercially to bars and restaurants through Joe
Hand Promotions in the U.S.

Globally, UFC programming is broadcast in 150 countries,
territories and jurisdictions, reaching over one billion homes worldwide, in 21
different languages.

 

UFC® also boasts a powerful presence online, with
UFC.com attracting over seven million unique visitors per month, while also
possessing one of the most powerful social media followings in all of professional
sports. To date, UFC has over six million fans on Facebook and over 475,000
followers on Twitter.  In addition, UFC President Dana White is one of the
most accessible and most followed executives in sports with more than 1.8
million followers on Twitter.  On January 22, 2011, UFC continued to set
trends in social media, becoming the first major sports league to stream live,
broadcast quality action on Facebook.

 

Ancillary businesses include best-selling DVDs, a magazine,
the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC
GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals,
branded apparel, trading cards, and articulated action figures.

 

About Cinedigm

Cinedigm offers a new
business model to exhibitors by enabling theatres to present engaging
alternative programming including live 2-D and 3-D sporting events and
concerts, shorts, cartoons, live Q&As, as well as branded
entertainment.  Recent releases by
Cinedigm include the groundbreaking, LIVE 3-D broadcast of The Foo Fighters
performance, the worldwide LIVE

3-D broadcast of the
FIFA World Cup Championship, the BCS Championship in LIVE 3-D, the Dave
Matthews Band 3-D concerts, and the sold out 3-D PHISH concerts. Cinedigm has
also released the KIDTOONS series for the past six years, a weekly family
friendly matinee series that runs in over 165 theatres across the country.  Cinedigm also provides a number of powerful
software applications that enable exhibitors to enhance and streamline their
daily operations.  Additionally, Cinedigm
offers precision marketing tools to dramatically increase exhibitor marketing
effectiveness, including social media initiatives, targeted advertising and
strategic public relations.  Cinedigm™ and Cinedigm Digital Cinema Corp™ are
trademarks of Cinedigm Digital Cinema Corp. www.cinedigm.com [CIDM-G]

 

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading
integrated media company reaching U.S. consumers in movie theaters, online and
through mobile technology.  The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater
network
, comprised of
theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK),
Regal Entertainment Group (NYSE: RGC) and other leading regional theater
circuits. NCM’s theater advertising network covers 176 Designated Market Areas®
(49 of the top 50) and includes over 18,300 screens (17,300 digital). During
2010, approximately 700 million patrons attended movies shown in theaters in
which NCM currently has exclusive, cinema advertising agreements in place.  The NCM Fathom Events broadcast network is comprised of nearly
700 locations in 165 Designated Market Areas® (all of the top 50). The NCM Interactive
Network
offers 360-degree
integrated marketing opportunities in combination with cinema, encompassing 42
entertainment-related websites, online widgets and mobile applications.  National CineMedia, Inc. (NASDAQ: NCMI) owns
a 48.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com.