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A New Platform Where You Can Own & Trade Officially Licensed Video NFTs Of The Most Epic Moments From UFC

In 2021, NBA Top Shot was the talk of the sports world. In 2022, Vancouver, British Columbia’s Dapper Labs steps into the Octagon, as the leader in sports NFTs joins up with the leader in mixed martial arts to launch UFC Strike, a new platform where you can own and trade officially licensed video NFTs of the most epic moments from UFC.

“Dapper Labs is an innovator in this field, creating an industry that didn’t exist a few years ago,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “Their vision for the potential of these products is the reason UFC chose Dapper Labs as its first NFT partner. We’re thrilled to finally be able to offer these amazing digital collectibles to enrich the UFC experience for our fans.”

RELATED: Official Announcement

Dropping at 11am PT on Sunday, January 23 at, fight fans can keep the excitement level high after this Saturday’s UFC 270 event by becoming the first to experience the next level of sports collecting.

Set to launch with 100,000 packs, the UFC Strike: Fully Loaded packs are priced at $50, with each pack containing three of the most memorable moments ever seen in the Octagon. These unique, serialized highlight clips, bring you the best knockouts, submissions, and epic battles from recent years, and they’re yours to keep, collect, and trade. Unique to UFC Strike NFTs, these Moments will also contain audio, so you can re-live the likes of Jon Anik, Daniel Cormier and Joe Rogan calling the action.

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"Dapper Labs has accelerated the move to Web3 by building new apps and platforms that enable great user experiences for millions of fans. Partnering with UFC, one of the fastest growing sports of the world with a global fan base of more than 625 million people, is the next step to bringing even more into experiencing the benefits of decentralization while also delivering a meaningful experience for die-hard UFC fans to collect and own the moments that matter to them," said Caty Tedman, Head of Partnerships at Dapper Labs.

The initial launch, which is fully open to the public, will consist of 35 unique UFC Moment NFTs. 10 of these first 35 Moments fall into the “Champion Tier” category, of which only 75 exist of each NFT, featuring the likes of Francis Ngannou, Brandon Moreno, Kamaru Usman, Rose Namajunas, and more. If past history is any indication, these packs will be going fast, as NBA Top Shot is the number one DAPP (Decentralized application) in the world, with over 10 million marketplace transactions. The NFL will soon be launching their NFL ALL DAY program with Dapper Labs, but this Sunday, get ready to “Own the Glory” as UFC brings their fans even closer to the action than ever before.

For more information on UFC Strike, and to get in on the drop this Sunday, visit