Melbourne, Australia – UFC® today announced a multi-year partnership with TAB.com.au, Australia’s premier wagering company. The partnership establishes TAB.com.au as the “Official Betting and Wagering Partner of UFC” in Australia, as well as becoming the presenting sponsor for all UFC live events throughout the country. The partnership will launch at UFC FIGHT NIGHT®: ROCKHOLD vs. JACARE 2, on Sunday, November 27, at Rod Laver Arena in Melbourne.
“We are delighted to be in business with TAB.com.au,” UFC Executive Vice President and General Manager Australia, New Zealand and Canada Tom Wright said. “We look forward to working with them as we continue to grow our sport not only in Australia, but around the world. Collaboratively, we hope to deliver our fans the best possible experience as they enjoy UFC.”
“Tab.com.au is proud to be the first Australian-owned and operated UFC partner,” Tabcorp Chief Operating Officer – Wagering & Media, Craig Nugent said. “This partnership reflects UFC’s growing popularity among our customers.”
Included with this partnership, athletes competing during UFC events based in Australia will feature a Tab.com.au logo on their UFC Fight Kit. In addition to being the presenting sponsor during all live events across the continent, Tab.com.au branding will also have a presence inside UFC’s world-famous Octagon®, on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.
UFC® is a premium global sports brand and the largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Sao Paulo and Singapore, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 156 countries and territories to more than 1.1 billion TV households worldwide in 29 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.
TAB.com.au is the main wagering brand of Tabcorp, a top 100 public company listed on the Australian Securities Exchange. Tabcorp is one of the world’s largest publicly listed gambling companies and one of the largest wagering operators by revenue. As well as TAB.com.au, Tabcorp operates leading customer brands such as Keno, Luxbet, Sky Racing, Sky Sports Radio and Tabcorp Gaming Solutions. Tabcorp is committed to the responsible delivery of its gambling products and employs more than 3,000 people. In November 2015, the company was recognised by the Federal Government’s Workplace Gender Equality Agency as an ‘Employer of Choice for Gender Equality’, the only company in the gambling entertainment industry to make the list.
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