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Announcements

UFC & NETFLIX TEAM UP TO PROMOTE UPCOMING ACTION-THRILLER “SWEET GIRL” STARRING JASON MOMOA

Short-Form Video “How to Fight Like a Sweet Girl” Available Now on UFC.com & UFC Social Media Channels Worldwide

LAS VEGAS—August 19, 2021— Netflix, the world's leading streaming entertainment service, and UFCÒ, the world’s premier mixed martial arts organization, today announced a collaboration on branded content in conjunction with the upcoming Netflix feature film “SWEET GIRL,” starring Jason Momoa (“AQUAMAN”) and Isabela Merced (“SICARIO 2: DAY OF THE SOLDADO”).

The film, which is scheduled for release globally on Netflix on Friday, August 20, features Momoa as a devastated husband who vows to bring justice to the people responsible for his wife’s death while protecting the only family he has left, his daughter (Merced).

To raise awareness of the film’s key themes of love of family and strength in the face of adversity, UFC and Netflix have teamed up to produce a short-form video that demonstrates youth self-defense techniques.  The video, entitled “How to Fight Like a Sweet Girl” was produced at a recent youth self-defense seminar at UFC GYM in Huntington Beach, Calif.  The event was led by former UFC lightweight contender and current UFC commentator Paul Felder.  More than 70 children and their adult guardians turned out for the event.  The video has been distributed on UFC’s social media platforms, which reach more than 166 million followers worldwide.

How To Fight Like A Sweet Girl | Paul Felder Teaches Self-Defense Class
How To Fight Like A Sweet Girl | Paul Felder Teaches Self-Defense Class
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Global full-service cultural marketing agency 160over90 oversaw the creative, coordinated the day of production, and handled all post-production work, including editing and building out assets for distribution across social media.

“We’re thrilled to partner with Netflix to help spotlight this exciting film,” said Paul Asencio, UFC Senior Vice President of Global Partnerships.  “The themes of “Sweet Girl”—family, courage, honor, justice, self-defense—are ideals we’re proud to support by leveraging the power of the UFC brand to connect with audiences.”