Announcements
UFC Names Hayabusa Official Outfitter for UFC Brazilian Jiu-Jitsu
Hayabusa And UFC Brazilian Jiu-Jitsu Will Collaborate On Design And Production Of New Outfitting To Be Used In Competition At Every UFC BJJ Event
UFC, the world’s premier mixed martial arts organization, today announced that Hayabusa, a global leader in combat sports equipment and technical fight apparel, has been named the Official Outfitter for UFC BRAZILIAN JIU-JITSU, the world’s new premier Brazilian Jiu-Jitsu live event series.
Under the new partnership, Hayabusa and UFC BRAZILIAN JIU-JITSU will collaborate on design and production of new outfitting to be used in competition at every UFC BRAZILIAN JIU-JITSUevent, including the inaugural event, UFC BRAZILIAN JIU-JITSU 1, which will take place on Wednesday, June 25 and be streamed live exclusively on UFC FIGHT PASS.
In addition, Hayabusa will provide custom outfitting for participating athletes and coaches for the eight-episode reality series, UFC BRAZILIAN JIU-JITSU: Road to the Title, which is streaming now for free on UFC’s YouTube channel.
Since launching on June 16, UFC BRAZILIAN JIU-JITSU: Road to the Title content has accumulated more than 11 million views across UFC-owned social media platforms. In addition, @UFCBJJ has reached a combined 200,000 followers across all platforms in less than three weeks, making it the fastest-growing official Brazilian Jiu-Jitsu account on social media.
“We launched this brand less than three weeks ago, and it’s incredible how quickly UFC BJJ has taken off,” said UFC CEO & President Dana White. “I want to thank Hayabusa for their support and their belief in this brand. We’re going to do amazing things together to build this BAD ASS sport .”
“We’re thrilled to partner with the UFC in launching this powerful milestone with UFC BJJ. This marks a historic new chapter for Jiu-Jitsu,” said Ken Clement, Hayabusa CEO. “This is more than a spotlight showcasing the sport; it’s about unlocking its full potential for practitioners and fans around the world. Jiu-Jitsu teaches resilience, discipline, and connection, and we believe it holds transformative value for everyone.
“Hayabusa is honored to stand alongside the UFC in elevating Jiu-Jitsu, its reach, impact, and its future. The potential of this art is limitless, and together, we’re advancing Jiu-Jitsu with purpose and passion.”
Following the appearance of the Hayabusa-designed outfitting in the UFC BRAZILIAN JIU-JITSU live event series, UFC and Hayabusa will collaborate on Hayabusa-designed UFC BRAZILIAN JIU-JITSU apparel that will be made available for sale at retail outlets around the world and online. The product line will launch in July with rash guards, shorts, and spats — available now for presale on hayabusafight.com — followed by t-shirts, gis, hoodies, joggers, and more in the coming months.
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