Announcements
LAS VEGAS – December 5, 2024 – UFC, the world’s premier mixed martial arts organization, today announced an expansion of its partnership with BetBoom, the global online igaming and sportsbook, in which BetBoom will become the Official Betting Partner of UFC in Latin America (excluding Brazil).
The new agreement builds upon an existing partnership in which BetBoom serves as the Official Betting Partner of UFC in the CIS Countries in Eurasia.
“We’re thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Latin America is a very important emerging gaming market, and we want to work with partners in that space, like BetBoom, who can offer unique ways for fans to experience the action and excitement of UFC.”
Added BetBoom Chief Marketing Officer, Igor Savun, "We’re beyond excited to be the Official Betting Partner of UFC in Latin America! UFC is all about passion and adrenaline, just like BetBoom, and we can’t wait to bring fans even closer to the action. This partnership is a big step for us, and we’re ready to create unforgettable moments together—whether it’s through exclusive content, unique promotions, or simply sharing the excitement of every fight with the passionate UFC fans who make this sport so special.”
BRANDED INTEGRATIONS
As the Official Betting Partner of UFC in Latin America, BetBoom will be integrated into a selection of UFC’s biggest events, with a focus on reaching UFC’s Spanish-speaking fans in Latin America. Specifically, for UFC Fight Nights held in the Latin America (excluding Brazil), BetBoom will serve as a Presenting Partner and will receive prominent brand placement inside the world-famous Octagon®.
In addition, by using state-of-the-art graphic overlay technology in UFC’s Spanish-language feed in Latin America, UFC will digitally place BetBoom’s branding on the Octagon canvas during all UFC Pay Per Views, providing BetBoom with additional highly visible branding opportunities during key moments of live UFC action.
Other creative integrations will focus on leveraging fan engagement and driving BetBoom brand awareness with in-venue activations at UFC events in Latin America, featuring BetBoom fan booths and original content that will run on arena video boards.
Beyond the arena, BetBoom will also have a highly visible presence at popular UFC fight week activities, including press conferences and weigh-ins, that help build anticipation for the main events.
To further engage with UFC fans in Latin America, UFC and BetBoom will collaborate on a variety of custom and original content that will be distributed across UFC’s Spanish-language social media channels and digital platforms, and the two brands will work together to create exclusive promotions and VIP fan experiences.
BetBoom will first activate the new partnership around UFC 310: PANTOJA vs. ASAKURA at T-Mobile Arena in Las Vegas on Saturday, December 7. The action-packed event is currently scheduled to feature 14 bouts on the card, headlined by Alexandre Pantoja putting his flyweight title on the line against Japanese star Kai Asakura, who is making his UFC debut.