Santa Ana, CA – UFC GYM® has appointed Hannibal Myers as the President of its franchise division, effective immediately. Last January, UFC GYM announced the acquisition of LA Boxing, converting over 80 locations in the last 12 months and growing to 100 locations worldwide currently. Myers will play an integral role in developing the overall franchise strategy for UFC GYM to capitalize on opportunities in the health and fitness marketplace.
Myers brings more than 20 years of executive franchise experience, both domestically and internationally, for companies such as Taco Bell, KFC, Seattle’s Best Coffee, Quizno’s and Shoney’s. The Texas native has pioneered non-traditional franchise development, contributing various articles to trade publications and delivering a number of related industry speeches. In this position, Myers will oversee all facets of franchise development, strategy, marketing, operations and finances.
“We thank Anthony Geisler (former President) and want to recognize him, for his stewardship of the UFC GYM brand for the past year and for the foundation he built via LA Boxing,” said NeV CEO, Jim Rowley.
“This decision launches a new era in the business for UFC GYM, developing further opportunities for growth and expansion through the leadership of Hannibal Myers,” Rowley added.
The move follows the recent promotion of Adam Sedlack to President of the Company’s corporate division.
UFC GYM is co-owned by New Evolution Ventures (NeV), Lafayette, CA, and Ultimate Fighting Championship. For more information, visit www.UFCGYM.com and follow UFC GYM at www.Facebook.com/UFCGYM and Twitter: @UFCGYM.
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