CINEDIGM DIGITAL CINEMA BRINGING FIRST EVER LIVE 3D UFC® PAY-PER-VIEW CARD TO THEATRES ACROSS THE NATION
First 3D Pay-Per-View Broadcast in Combat Sports History Hits Theatres in Feb. 2012; Four Annual Events Planned
The Ultimate Fighting Championship® (UFC®) will partner with innovative digital theatrical distribution company Cinedigm Digital Cinema (NASDAQ:CIDM) for the first ever, live 3D broadcast of a UFC Pay-Per-View event when it brings it Feb. 4, 2012 fight card to upwards of 120 theatres across the nation. The 3D broadcast will be the first of four annual Pay-Per-Views set to air in theatres via the partnership between UFC and Cinedigm.
“We are extremely pleased that UFC® has chosen to work with Cinedigm on this ground-breaking, live 3D broadcast,” said Chris McGurk, Chairman and Chief Executive Officer at Cinedigm. “We know the legions of avid UFC fans will be blown away when they see what promises to be an exciting night of championship fighting on the big-screen and in 3D.”
“By partnering with Cinedigm, we’re taking the UFC viewing experience to a whole new level,” UFC President Dana White said. “For the first time ever, fight fans can watch a UFC Pay-Per-View card in 3D at theatres across the country. We want UFC fans to have the best viewing experience possible and now they get a chance to experience major UFC Pay-Per-Views in 3D.”