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A general view of the Octagon prior to the UFC Fight Night event at UFC APEX on February 20, 2021 in Las Vegas, Nevada. (Photo by Chris Unger/Zuffa LLC)

UFC & Chiliz Partner To Launch UFC Fan Token On

Blockchain-Based Fan Voting and Rewards App Offers Greater Engagement for UFC Fans

UFC®, the world’s premier mixed martial arts organization, and Chiliz, a leading blockchain provider for the sports and entertainment industries, have announced plans to launch a $UFC Fan Token on fan engagement and rewards mobile app

Fan Tokens are minted on the Chiliz blockchain and provide owners with access to exclusive content and opportunities on, such as fan voting, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions.

UFC  joins a strong network that features 26 major sports properties which have partnered with Chiliz to launch Fan Tokens, including European soccer giants FC Barcelona, Paris Saint-Germain, AC Milan, and Manchester City. 

The $UFC Fan Token is scheduled for launch on in June and will have a maximum lifetime supply of 20 million. 

Chiliz has major global expansion plans for 2021 and will increase their existing presence in Europe, while targeting many more Fan Token launches in the U.S, U.K., Asia, and South America.  Chiliz has multiple office locations around the world and will open new European, U.S., and South American headquarters in Madrid, New York, and Sao Paulo in 2021.