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UFC announces new partnership with General Tire



UFC® today announced a multi-year partnership with General Tire, which will serve as the “Official Tire Partner of the UFC” in the Asia-Pacific region. The partnership will begin on Saturday, June 17 with UFC® Fight Night: HOLM vs. CORREIA at Singapore Indoor Stadium in Singapore.

“We are proud to partner with General Tire in the APAC region,” UFC Senior Vice President of International and Content Joe Carr said. “General Tire’s adventurous brand personality is a great fit with UFC and we look forward to working together to deliver exciting experiential events and unique in-market opportunities for fight fans and consumers.”

“Martial arts has a long history and deep rooted culture in Asia which provides us with a unique bridge to potential customers in the region,” stated Mitchell Golledge, Head of Marketing Re PLT Tyres APAC. “UFC’s growing popularity, coupled with its devoted fan base will enable our brand to reach a segment of consumers that possess an adventurous spirit, a value which also sits at the core of our brand.”

With this partnership, General Tire will obtain rights to branding inside UFC’s world-famous Octagon® and at experience booths during events. In addition, General Tire will also receive promotional spots during live broadcasts as well as being featured across social and digital platforms. For more information, please visit