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UFC, the world’s premier mixed martial arts organisation, today announced ETM Group, a collection of eclectic hospitality venues across London, as the official UK home of UFC viewing parties for 2023 in London.


UFC is committed to providing its passionate British fans an immersive experience on a regular basis, following four UFC events at The O2, London, in the past 12 months. “This partnership will enable more opportunities for UFC fans in London to catch all the must-see action from across the globe, with the UFC Viewing Parties being held for UK prime-time friendly events for the remainder of 2023. 

The first viewing party will take place on Saturday, September 2 for UFC FIGHT NIGHT: GANE vs. SPIVAC, featuring an exciting all-European heavyweight main event between Frenchman Ciryl Gane and Moldovan Serghei Spivac.

The viewing parties will be held in a selection of the ETM Group’s central London sports pubs and kitchens and will showcase the excitement outside the Octagon®, including fun experiences for new and old fans alike with Championship belt photo opportunities, meet and greets with UFC talent, goodie bags and more. To elevate the experience even further, UFC partners TNT Sports, Howler Head Whiskey, and UFC FIGHT PASS have all committed to provide the best fan experience. 

Ed Martin, Chief Operating Officer at the ETM Group said: “We are delighted to be partnering with UFC to host these official viewing parties, showcasing their exciting events from across the world, to fans here in London. UFC has some of the most passionate sports fans out there, and we can’t wait to welcome them to our sports venues to enjoy the best action MMA has to offer.”

David Shaw, Executive Vice President, Head of International and Content at UFC added: “ETM Group has incredible venues across London, and we love the enthusiasm UK fans have shown for UFC, so we want to keep that momentum going. We are committed to growing the sport of MMA in the UK and, together with ETM Group, we are looking forward to providing the best viewing experience for British UFC fans.”

To find out more about UFC and ETM Group viewing parties, please follow @UFCEurope and @ETMGroup on Instagram and Twitter, to stay across upcoming information and ticketing availability


About UFC

UFC is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 243 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports, and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit and follow UFC at, Twitter, Snapchat, Instagram, and TikTok: @UFC.


ETM, founded in 2000, has transformed from a group of smart city gastro pubs, into a collection of eclectic venues across London. We’ve taken our passion for creating unique, exciting venues and opened more than 15; including aspirational rooftop bar Aviary, high energy premium sports pubs Greenwood, Long Arm Pub and Brewery, and Broadleaf, as well as heritage food-led pubs and restaurants such as The Jugged Hare and Chiswell Street Dining Rooms. What all the venues have in common, is the way we create lasting experiences for their guests, and serve the best seasonal British produce, in beautiful settings.

Press Contact for UFC:

Niamh Moran

+44 7800 513 876