London, UK – UFC® EMEA today announced a new and exciting broadcast partnership with NOVA Sport which will see UFC events broadcast for the first time in Czech Republic and Slovakia.
Mixed martial arts and sports fans alike will see every European event, and other selected bouts from around the world, on NOVA Sport premium channel.
In addition to live broadcasts, NOVA Sport viewers can look forward to the UFC Ultimate Insider weekly, which lays bare the background to the world’s fastest growing sport plus UFC Fighter Profiles and UFC Fight Flashbacks,
Ondřej Novotný, a renowned martial arts expert and a well-known martial arts event presenter in the Czech Republic and Slovakia, will announce UFC broadcasts on NOVA Sport.
David Allen, SVP & GM UFC EMEA said: “As MMA continues on it’s journey as the fastest growing sport in the world. I am thrilled to welcome NOVA Sport into the UFC family. They will now be able satisfy the increasing demand for UFC events within EMEA and their experience and expertise in sports broadcasting makes them the perfect partner for the UFC in this region.”
“UFC is one of the most exclusive brands on the market. We are delighted to be able to air exclusive broadcasts of these fighting shows, featuring the best production the world, for the NOVA Sport premium station’s audiences,” says Petr Horák, Head of Diverzification of NOVA Group.