Announcements
UFC And Toyo Tires Renew Long-Standing Partnership
Toyo Tires To Continue As "Official Tire Of UFC" With New Multi-Year Agreement
UFC, the world’s premier mixed martial arts organization, and Toyo Tires, the globally trusted tire brand backed by advanced technology, today announced a muti-year renewal of their U.S. marketing partnership that showcases Toyo Tires within UFC’s biggest events. The renewal further continues a relationship that originally began in 2006 and now makes Toyo Tires UFC’s longest-standing current partner.
As the Official Tire of UFC, Toyo Tires will be featured in every UFC event held in the United States, including all Pay-Per-Views and all Fight Nights. Toyo Tires brand placement will include integrated broadcast features and high visibility branding inside the world-famous Octagon. In addition, UFC and Toyo Tires will continue to collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach more than 243 million users worldwide.
In addition, the agreement provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
“We are thrilled to announce the renewal of UFC’s long-standing partnership with Toyo Tires,” said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. “As UFC’s longest-running partner, our two companies have celebrated many milestones together. This renewal marks the continuation of Toyo’s commitment to this sport and to our fans, and we look forward to celebrating many more unforgettable moments together in the years ahead.”
"Achieving the distinction of being the UFC's longest-standing current partner is a source of immense pride for Toyo Tires,” said Stan Chen, Sr. Manager, Events, Sponsorships and Motorsports, Toyo Tire U.S.A. Corp. “Our partnership with the UFC has been mutually beneficial, experiencing growth in popularity and success and we look forward to the exciting years ahead.”
Toyo Tires will once again activate its partnership with UFC during the highly anticipated UFC 296: EDWARDS vs. COVINGTON, which takes place Saturday, Dec. 16 at T-Mobile Arena in Las Vegas. The event, the last for UFC in 2023, will be headlined by a highly anticipated welterweight championship bout that will see Leon Edwards defend against No. 2-ranked contender Colby Covington. Also, newly crowned flyweight champion Alexandre Pantoja makes his first title defense when he rematches No. 4-ranked contender Brandon Royval.
About UFC
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 243 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About Toyo Tires
Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for 75 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars, hybrids and electric vehicles, as well as commercial trucks. Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit www.toyotires.com. You can also join the Toyo Tires community on Facebook, Instagram, and YouTube.