ULTIMATE FIGHTING CHAMPIONSHIP® AND TOYO TIRES TO EXTEND PARTNERSHIP, INCREASE BRANDING THROUGH 2015
LAS VEGAS – The Ultimate Fighting Championship® (UFC®) and Toyo Tire U.S.A. Corp. (Toyo Tires) have announced their partnership will continue for a seventh and eighth year, running through 2015. The extended partnership provides Toyo Tires with more exposure than ever before across UFC’s platforms including branding inside the Octagon® for two live FOX events and during the new season of The Ultimate Fighter® (TUF) Nations airing on FOX Sports 1 (FS1).
In addition to branding in the FOX and TUF Nations broadcasts, the Toyo Tires logo will continue to be inside the Octagon during select events on pay-per-view and FS1.
“Our increased partnership with UFC provides us even more opportunities to connect with, and introduce Toyo Tires to, their incredibly passionate fans,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “From the live event broadcasts reaching more than 825 million households, to the extensive media coverage and promotional opportunities, UFC provides us with worldwide, year-round exposure that is unmatched by any other sports organization.”
“We are pleased to continue our longstanding and productive partnership with Toyo Tires. We share the same values and both brands are driven to perform,” said Mike Mossholder, Senior Vice President of Global Marketing Partnerships for UFC. “As the UFC’s overall growth continues to accelerate, we’re excited to enter into a deeper partnership that leverages the avidity of our fan base and value of our reach across multiple platforms.”
Outside the Octagon, Toyo Tires will again have a presence on UFC.com, which averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the-scenes access. UFC fans will also see Toyo Tires at the UFC Fan Expo in Las Vegas and at UFC tailgate parties before events.
Toyo Tires also leverages the partnership through promotions, fighter appearances and fighter sponsorships. In 2013, Toyo Tires ran the Drive Within Sweepstakes awarding one lucky fan a trip to UFC® 167 and dinner with UFC Lightweight Champion Anthony “Showtime” Pettis. At the 2013 SEMA Show, Toyo Tires hosted three days of autograph signings and appearances by UFC superstars. Athletes affiliated with Toyo Tires include Pettis, former UFC Bantamweight Champion Dominick “The Dominator” Cruz; and No. 1 ranked UFC Featherweight Chad “Money” Mendes.
UFC is the premier mixed martial arts organization worldwide, producing nearly 50 global live events annually to more than 145 countries and territories in 28 different languages. Financial terms of the agreement will not be released.