Announcements
UFC And Total Wireless Extend Partnership With New Multiyear Agreement
Total Wireless named UFC’s First-Ever Broadcast Headset Partner
UFC, the world’s premier mixed martial arts organization, and Total Wireless, a fast-growing, no-contract wireless provider covered by the Verizon 5G network, today announced a multiyear renewal of their partnership, in which Total Wireless will continue to serve as the Official Wireless Partner of UFC in the United States.
With this renewal, the partnership will feature a pioneering enhancement with Total Wireless becoming the exclusive Broadcast Headset Partner of UFC. Total Wireless will own the branding of the UFC Broadcast Headsets worn by the color commentary team for all UFC events, marking the first time a partner has been integrated into this broadcast-facing asset for UFC.
To bring the partnership to life on-air, the branded broadcast headsets will be worn by UFC’s color commentary team, including longtime play-by-play voice Jon Anik, one of the most recognizable and trusted broadcasters in the sport. This consistent on-camera presence provides Total Wireless with one of the most reliable, high-frequency touchpoints in the entire UFC broadcast, embedding the brand into the connective tissue of every event and keeping Total Wireless “in the fan’s corner” from the first fight to the final sign-off.
“The evolution of our partnership with Total Wireless reflects our mutual focus on innovation, scale, and meaningful fan connection,” said Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships. “By fully integrating Total Wireless into the broadcast as the exclusive Broadcast Headset Partner of UFC, we’re delivering unmatched visibility and consistency across every UFC event. Our renewed partnership speaks to the strength of our collaboration and our shared belief in premium brand integration that performs at the highest level.”
“We know our Total Wireless customers are passionate UFC fans, so we’re thrilled to dial up our partnership this year to bring consumers even more ways to connect with the sport,” said David Kim, President of Verizon Value. “From presale ticket access to athlete meet-and-greets and VIP experiences, to buzzy branding as the exclusive Broadcast Headset Partner of UFC, we’re focused on delivering added value for our customers—without losing sight of the affordable, reliable service they expect from us.”
As the Official Wireless Partner of UFC, Total Wireless will receive prominent branding inside the world-famous Octagon at every UFC event in the U.S., including all Numbered Events and Fight Nights, DANA WHITE'S CONTENDER SERIES, and THE ULTIMATE FIGHTER reality series.
Total Wireless will also serve as a presenting partner for selected future Numbered Events as UFC begins its historic broadcast partnership with Paramount in the United States starting with UFC 324: GAETHJE vs. PIMBLETT on Saturday, January 24, from T-Mobile Arena in Las Vegas.
In addition, leading up to the fight fans can attend a special in-store meet-and- greet with UFC star Michael Chandler on Friday, January 23, from 5:30 to 7:30 p.m. at Total Wireless’s location in Las Vegas. The event will feature exclusive photo opportunities, autographs, and giveaways, including UFC 324 tickets and signed memorabilia. The meet-and-greet is free and open to the public, with priority access for Total Wireless customers, while supplies last.
Beyond the Octagon, UFC will offer Total Wireless the flexibility to integrate UFC athletes and talent throughout its marketing effort to engage with fans through appearances, content, and creative campaigns. As part of the expanded partnership, Total Wireless customers will gain access to exclusive UFC fan experiences throughout the year, including presale ticket opportunities and select U.S. Numbered Events, early access to the biggest fight cards before they go on sale to the general public, and behind-the-scenes moments that bring fans closer to the action. Additional perks include athlete meet-and-greets at local Total Wireless stores, VIP experiences such as a post-fight Octagon tours and broadcast booth visits, and Paramount+ access that ensures fans never miss a moment – from prelims to post-fight interviews – deepening engagement with the UFC beyond Fight Night. Total Wireless will also have an evergreen presence within UFC’s massive digital ecosystem, including @UFC Facebook, X, and Instagram, providing opportunities to continually engage with fans.
Further cementing their partnership, Total Wireless will collaborate with the UFC Foundation, UFC’s officially recognized 501(c)(3) non-profit, to support initiatives that connect UFC athletes with local communities through sports and education programs in a meaningful and authentic way.
For further details regarding the partnership between Total Wireless and UFC, please visit www.totalwireless.com/ufc
UFC 324: Gaethje vs Pimblett took place live from T-Mobile Arena in Las Vegas, Nevada on January 24, 2026. See the final Prelim & Main Card Results, Official Scorecards and Who Won Bonuses - and relive the action on UFC FIGHT PASS!
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