Announcements
UFC AND SMITH+NEPHEW ANNOUNCE MULTI-YEAR MARKETING PARTNERSHIP
Smith+Nephew Named UFC’s First-Ever Preferred Sports Medicine Technology Partner
UFC, the world’s premier mixed martial arts organization, and Smith+Nephew, the global medical technology company, today announced a multi-year marketing partnership that will see Smith+Nephew activate its brand around some of UFC’s biggest Fight Nights and other UFC-owned assets.
As UFC’s first-ever Preferred Sports Medicine Technology Partner, Smith+Nephew will receive high visibility branding inside the world-famous Octagon during select Fight Nights, providing Smith+Nephew with meaningful visibility before more than 700 million fans in 170 countries, as well as an estimated 975 million TV households that receive UFC’s broadcasts.
“We’re thrilled to have Smith+Nephew join us for the first time as an Official UFC Partner,” said Robby Miller, Vice President, UFC Global Partnerships. “Through hard work, significant investment, and groundbreaking innovations like the UFC Performance Institute, UFC has become the industry leader in athlete health and safety in combat sports. We’re looking forward to advancing that mission by also promoting better health and recovery through technology solutions, such as those offered by Smith+Nephew, that will benefit UFC athletes and fans alike.”
“Smith+Nephew’s purpose is Life Unlimited – helping restore people’s bodies and their self-belief by using technology to take the limits off living,” said Scott Schaffner, President Sports Medicine, Smith+Nephew. “The global reach and influence of UFC is unmatched by any other sports organization, and we look forward to this partnership spotlighting Smith+Nephew’s leading-edge portfolio of sports medicine technology solutions with their athletes, orthopedic consultants, and fans.”
Beyond the Octagon, UFC and Smith+Nephew will collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach more than 259 million users worldwide.
Smith+Nephew will also have a branded presence throughout the UFC Performance Institutes in Las Vegas, Shanghai and Mexico City - the world’s first mixed martial arts performance training, research, rehabilitation, and nutrition centers.
The agreement will also provide for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
Smith+Nephew offers world-class Sports Medicine solutions including advanced technologies, instruments and implants that enable surgeons to perform minimally invasive surgery including the repair of soft tissue injuries and degenerative conditions of the shoulder, knee, hip and small joints. Recent advancements in its biological healing portfolio include the REGENETEN◊ Bioinductive Implant for rotator-cuff repair and the newly acquired CARTIHEAL◊ AGILI-C◊ Cartilage Repair Implant. Both technologies are transforming the way healthcare professionals treat soft tissue repair and actively improving patient outcomes versus the current standard of care.1-2
References
- Altschuler N, Zaslav KR, Di Matteo B, et al. Aragonite-Based Scaffold Versus Microfracture and Debridement for the Treatment of Knee Chondral and Osteochondral Lesions: Results of a Multicenter Randomized Controlled Trial. Am J Sports Med. 2023;51(4):957-967. doi:10.1177/03635465231151252
- Ruiz Ibán MA, Navlet MG, Marco SM, et al. Augmentation of a transosseous equivalent repair in posterosuperior non-acute rotator cuff tears with a bioinductive collagen implant decreases the re-tear rate at one year. A randomised controlled trial. Arthroscopy. Published online 12/27/2023.