UFC and Premium Sports extend television distribution partnership
Jun. 7, 2017
UFC® and Premium Sports today announced a multi-year extension of their Pay-Per-View (PPV) television distribution agreement. With this extension, UFC, the world’s premier mixed martial arts organization, will maintain Premium Sports as its exclusive commercial PPV distributor throughout all Canadian provinces, excluding Quebec.
“We’re thrilled to continue our partnership with Premium Sports, as they have been one of our most valued allies the past few years,” UFC Vice President, North America David Shaw said. “We look forward to continuing to build our consumer fan base with Premium Sports, providing Canadian fight fans with exclusive UFC content for many years to come.”
“UFC is one of the most respected brands in sports and we’re proud to continue our relationship with this extension,” Premium Sports Director of Operations – Canada Rod Keary said. “As Canada’s premier PPV distributor, partnering with UFC, the world’s largest PPV provider, is a perfect fit that allows our company to deliver the excitement of UFC to fight fans at commercial locations across Canada.”
UFC and Premium Sports began their commercial distribution rights partnership in 2012. Founded in 2009, Premium Sports is the premier distributor of PPV, closed-circuit sports and entertainment programming in Canada. Its growing base of customers includes a network of more than 2,000 sports-oriented commercial establishments, such as bars, restaurants, casinos, universities and oil rigs.
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