Announcements
UFC, the world’s premier mixed martial arts organization, and Pit Boss, the category leader in wood pellet grills and fuel, today announced a new multiyear marketing partnership that will showcase Pit Boss within a selection of UFC’s biggest events in the United States.
"We’re excited that Pit Boss has extended its partnership with UFC,” said Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships. “Pit Boss naturally aligns with how our fans experience fight night - gathering with friends, great food on the grill, and enjoying the fights together. We look forward to working together to continue to enhance that experience for fans everywhere."
“We are honored to have Pit Boss as an official partner of UFC, providing fans with the perfect tools to celebrate fight night,” said Tom Penner, Group President, Outdoor Brands, LLC. “It’s very exciting that on a global scale, UFC athletes are using Pit Boss products to fuel their bodies with flavor that hits harder and performance they can trust.”
As an Official Partner of UFC, Pit Boss will be integrated into selected UFC Numbered Events and Fight Nights, highlighted by prominent brand placement in the world-famous Octagon and main card broadcast features. Pit Boss will also collaborate with UFC to organize viewing parties and sweepstakes around specific UFC events to creatively engage with fans.
Beyond the live events, Pit Boss will be featured as a Presenting Partner of designated segments of Embedded, UFC’s all-access video content series that follows top fighters as they prepare for career-defining match ups.
UFC and Pit Boss will also work together to create an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes and personalities.
Notably, Pit Boss has signed UFC rising star Bo Nickal (8-1-0), who is already using his Pit Boss pellet grill to train for his next fight against Kyle Daukaus on June 14 in Washington, D.C.
Pit Boss will next activate its partnership at UFC 327: PROCHÁZKA vs ULBERG, which takes place Saturday, April 11 in Miami, Florida at Kaseya Center, with a pair of all-action title fights. In the main event, a thrilling contest sees former UFC light heavyweight title holder and current No. 2 ranked contender Jiří Procházka square off with No. 3 ranked Carlos Ulberg for the vacant, undisputed UFC light heavyweight championship. In the co-main event, UFC flyweight champion Joshua Van makes his first title defense against No. 3 ranked contender Tatsuro Taira.