LAS VEGAS – UFC®, the world’s premier mixed martial arts organization, today announced the renewal of its global partnership with Monster Energy® via multi-year extension, in which the leading distributor of energy drinks will continue to serve as the “Official Energy Drink” of UFC.
“Monster Energy is an amazing partner that truly understands what UFC is all about,” UFC President Dana White said. “We’re excited about this extension and we can’t wait to take things to the next level.”
“We are very pleased to be continuing our relationship as the Official Energy Drink of UFC,” said Mitch Covington, Monster Energy Vice President of Sports Marketing. “UFC and Monster Energy are two global brands that share a passion for performance and innovation, while both supporting the world-class athletes. Through this partnership with this iconic MMA property, Monster Energy will continue to build a stronger brand position and reach globally, and we look forward to sharing our story worldwide.”
As part of this extension, Monster will continue to have center canvas and entrance logo placement inside UFC’s world-famous Octagon® at events. The two brands will also work in conjunction on retail promotions during UFC events in select markets.
“We are thrilled to renew our global partnership with Monster Energy, a world-class brand and core sponsor that perfectly aligns with UFC,” UFC Senior Vice President of Global Partnerships Paul Asencio said. “Both brands are the most innovative in their respective markets, and like UFC, Monster consistently strives to improve both its products and fan engagement. We look forward to continually combining our efforts to provide fans with premium products, both inside and outside of the Octagon.”
Monster’s logo will also remain prominently located on the UFC FIGHT NIGHT COLLECTION apparel of its sponsored UFC athletes. This current list includes: UFC featherweight champion Max Holloway, UFC lightweight champion Conor McGregor, UFC welterweight champion Tyron Woodley, UFC light heavyweight champion Daniel Cormier, former UFC heavyweight champion Cain Velasquez, former bantamweight champion Dominick Cruz, former UFC middleweight champion Chris Weidman, UFC women’s strawweight Paige VanZant, UFC featherweight Yair Rodriguez and UFC welterweight Donald Cerrone. For more information, please visit UFC.com.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About Monster Energy®
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at