Jeremy’s Razors Named Official Razor Partner of UFC
LAS VEGAS – December 9, 2024 – UFC®, the world’s premier mixed martial arts (MMA) organization, and Jeremy's Razors, America’s fastest-growing, woke-free shave and grooming brand, today announced an expansion of their marketing partnership that will showcase Jeremy’s Razors within a selection of UFC’s biggest events.
The revolutionary razor company, named after Daily Wire co-CEO Jeremy Boreing, was founded in 2022 as a message to corporations bent on foisting left-wing cultural values on its consumers. Boreing built Jeremy’s Razors after Harry’s Razors pulled its advertising from The Daily Wire and publicly disparaged the digital media company for saying boys are boys and girls are girls.
“We couldn’t be more excited to expand our partnership with Jeremy’s Razors,” said Alex Kaptsan Vice President, Head of Entertainment & Digital, Global Partnerships for TKO. “Jeremy’s Razors has been an excellent partner the last two seasons of The Ultimate Fighter, and we are elated to welcome them as a full-fledged official partner of UFC in 2025. Jeremy’s Razors is a challenger brand trying to unseat the status quo, and we’re looking forward to using the power and reach of UFC to introduce them to millions of new customers.”
“At Jeremy’s Razors, we believe you shouldn’t have to take a punch without throwing one back,” said Jeremy Boreing, Co-founder and Co-CEO, The Daily Wire. “Americans are tired of giving their money to woke corporations that hate them. They’re looking for alternatives-- organizations that celebrate strength and masculinity without apology, like Jeremy’s Razors. When we launched our company in 2022, one of our very first customers was Dana White. We’re proud to stand beside him now as the Official Razor Partner of UFC.”
Branded Entitlements and Activations As the Official Razor Partner of UFC, Jeremy’s Razors will be integrated into broadcast features throughout the Main Card of select UFC Pay Per Views, universally recognized as the biggest events in combat sports, providing Jeremy’s Razors with meaningful visibility before more than 700 million fans in 170 countries, as well as in an estimated 975 million households that receive UFC’s broadcasts.
Jeremy’s Razors will also receive prominent brand placement inside the world-famous Octagon® at select UFC Pay Per Views and Fight Nights and within all episodes of the popular live-fight series Dana White’s Contender Series and the groundbreaking reality series The Ultimate Fighter.
Jeremy’s Razors will first activate the partnership at UFC’s first Pay-Per-View of 2025, UFC® 311: MAKHACHEV vs. TSARUKYAN 2, which takes place Sat., January 18 at Intuit Dome in Los Angeles, Calif.
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