PARIS & LAS VEGAS— June, 2021— Fitness Coach (Luni group), one of the world’s most popular fitness applications, and UFCÒ, the world’s premier mixed martial arts organization, today announced an agreement that names Fitness Coach an “Official Partner of UFC.”
Fitness Coach will have numerous branded integrations on UFC’s digital platforms, including social media, and placement inside the world-famous Octagon. Above all, fitness enthusiasts will be able to train and push their limits by following the example of UFC heavyweight champion Francis Ngannou and No.3 ranked heavyweight Ciryl Gane, who will both have their workouts integrated into the application.
“We are very proud to sign this partnership with UFC, a brand known worldwide,” said Adrien Miniatti, Fitness Coach CEO. “This is a key step in the development of our brand, which shows the intention of the company to continue its expansion by associating with one of the biggest sports leagues in the world. Fitness Coach is also keeping and affirming its French origins with Francis and Ciryl.
“We are also very excited about developing our new line of cardio-boxing exercises,” added Adrian. “Our desire is to provide the best experience for our users, which is what we continue to do with UFC.”
“UFC athletes are some of the fittest in the world and we are looking forward to working with Luni to bring these knockout workouts to the homes of every Fitness Coach user,” commented Nick Smith, UFC Vice President of Global Partnerships. “France is an incredibly important market to UFC and the past 12 months have seen incredible progress for the sport of MMA. We are thrilled to be working with French organizations such as Luni to grow UFC’s brand in the country.”
Fitness Coach users in France and the USA will be able to follow Ngannou and Gane’s workouts from July 6, 2021, to sign up for Fitness Coach visit fitnesscoach.app.