Las Vegas – UFC®, the world’s premier mixed martial arts organization, announced today that it has entered into a new, multi-year global licensing agreement with Dyaco International that will begin in 2018. The partnership, negotiated by IMG, grants the rights to manufacture and distribute UFC branded combat and fitness equipment in both professional and retail markets worldwide, excluding China.
As UFC’s global equipment and fitness accessory partner, Dyaco will develop an expanded collection of UFC branded equipment that includes the official UFC fight gloves used by all UFC athletes during competition at UFC events. Dyaco will also develop products for gym/fitness training (including training mats, resistance bands, weight lifting belts, push-up bars) and weight/strength training accessories (kettlebells, Olympic bars, free weights, speed bags, etc.) that will be available for purchase at UFC events, online and via authorized retail partners around the world.
“We are pleased to partner with Dyaco, a true global leader in health and fitness equipment,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “Dyaco’s global experience, reach and understanding of our brand will help further seed UFC products to a variety of markets and consumers around the world.”
The product lines will be showcased at ISPO in Munich, Germany January 28-31, followed by Taispo March 7-10 in Taipei, Taiwan and at IHRSA in San Diego, CA March 21-24.
“UFC is the fastest growing combat sports brand in the world and we are delighted that they have chosen Dyaco International to be its global equipment licensee. We are looking forward to launching an exciting range of combat and training equipment to help fans get as fighting fit as their favorite UFC heroes. UFC is truly an amazing brand and we can’t wait to bring it to market. This is going to be huge!” says Michael Lin, Founder and Chairman of Dyaco International.
Dyaco, one of the world’s leading manufacturers of fitness products, will invest in new research and development to create advanced products for UFC that are performance relevant and driven by technology.