UFC 300: Pereira vs Hill: The Numbers Behind The Record-Breaking Success

Among the highlights:

GATE

• $16.5 million, the third highest-grossing UFC event ever

ATTENDANCE

• 20,067, a new record for a UFC event at T-Mobile Arena
• UFC’s sixth consecutive sellout in 2024 and the eleventh straight sellout dating back to October 2023

VIEWERSHIP

• Most-watched UFC Pay Per View Prelims ever across ESPN platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined)
• Most-watched UFC Pay Per View Prelims ever on ESPN, with 1.86 million total viewers
• Viewership on ESPN grew every 30 minutes from 8:00p – 10:00p ET, peaking with 2.49 million total viewers at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at 10:00p ET
• Most-viewed sports event of Saturday during primetime (8:00p – 10:00p ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54

MERCHANDISE

• #1 all-time merchandise sales ever for a UFC arena event (*not including stadium shows)
• #2 all-time merchandise sales for any UFC event (*behind only UFC 193: ROUSEY vs. HOLM at Etihad Stadium in Melbourne in 2015)

GLOBAL PARTNERSHIPS

• Highest-grossing sponsorship sales for an event in UFC history
• All available inventory sold out

COMMERCIAL PAY PER VIEW IN US, CANADA, AND AUSTRALIA

• U.S.: Highest result since July 2021 (UFC 264)
• Canada: Highest result since March 2020 (UFC 248)
• Australia: Highest result since January 2021 (UFC 257)
• Movie theaters in the U.S. set a record for a UFC event with the highest number of participating locations

SOCIAL: 

• Best performing event on social media in UFC history, breaking records for cross platform video views, impressions, and interactions. Throughout fight week (April 8 – 13), UFC social media amassed more than 1.1 billion video views, with 213 millionviews coming from Max Holloway’s knockout of Justin Gaethje, which was posted across several platforms.