Skip to main content
A general view of the stadium as Mark Hunt celebrates his victory over Antonio "Bigfoot" Silva during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia. (Photo by Brandon Magnus/Zuffa LLC)

UFC 193 Achieves Economic Impact North Of $100 Million

UFC, The World's Premiere Mixed Martial Arts Organization, Releases The Findings Of An Economic Impact Study From UFC 193: Rousey vs Holm In Melbourne
Dec. 15, 2015

The Octagon’s first trip to Melbourne was truly one for the history books as Holly Holm shocked the world, knocking Ronda Rousey out with a picture-perfect head kick to wrest the belt away from the dominant Olympic gold medalist. 

UFC 193, which was originally supposed to be headlined by a welterweight title bout between Robbie Lawler and Carlos Condit, couldn’t have asked for a more stunning replacement and subsequent result. The card also hosted a strawweight title contest between Joanna Jędrzejczyk and Valérie Létourneau with the incumbent champion putting on a dominant performance to defend her belt. 

Holly Holm kicks Ronda Rousey in their UFC women's bantamweight championship bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia. (Photo by Jeff Bottari/Zuffa LLC)
Holly Holm kicks Ronda Rousey in their UFC women's bantamweight championship bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia. (Photo by Jeff Bottari/Zuffa LLC)

With Australians Mark Hunt, Robert Whittaker, Jake Matthews and more also earning victories, it was a banner night for the company and for Australian mixed martial arts.

Away from the Octagon, the impact was felt greatly as well. The overall economic impact reached past the $100 million mark, and nearly 900 jobs were supported due to the event. In one of the most historic nights in UFC’s young history, the spotlight on Melbourne couldn’t have been brighter nor more positive. 

Robert Whittaker and Uriah Hall exchange punches in their middleweight bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia. (Photo by Josh Hedges/Zuffa LLC)
Robert Whittaker and Uriah Hall exchange punches in their middleweight bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia. (Photo by Josh Hedges/Zuffa LLC)

By the numbers – Economic Impact of UFC 193: Rousey vs Holm

  • $102M AUD Economic Output ($72.7M USD)
  • $40.8M AUD Salaries & Wages ($29.1M USD)
  • 894 Jobs
  • $170.3M AUD in Media Value
  • 1.2B households reached