Ticketmaster to Power Official Ticket Resale Marketplace for Ultimate Fighting Championship®
Integrated Ticket Resale Solution Offers Security and Convenience for Fans Looking to Buy and Sell Event Tickets
The Ultimate Fighting Championship® (UFC®) is partnering with Ticketmaster, a Live Nation Entertainment Company (NYSE: LYV), to create the official ticket resale marketplace for UFC. Fans now have the ability to buy and sell tickets to UFC live events via a secure resale platform powered by Ticketmaster technology.
The Official Resale Marketplace of the Ultimate Fighting Championship by Ticketmaster provides fans a trusted online destination where tickets for select events can be bought and sold safely. For tickets at select venues, the marketplace offers Ticketmaster’s barcode transfer technology where tickets fans purchase from resellers are verified by Ticketmaster for authenticity and then reissued with new barcodes for the buyer, guaranteeing the validity of the tickets. This unique, proven solution continues to generate overwhelmingly positive results for fans from a number of high-profile Ticketmaster clients, including the NFL, NBA and USTA.
“UFC is the best live event experience in the world and by partnering with Ticketmaster, our fans have a reliable, quick and convenient way to buy and sell UFC tickets,” UFC President Dana White said. “We are really excited to continue working with Ticketmaster to make buying and selling UFC tickets easier than ever.”
“UFC is one of the most forward thinking and fan-focused sports organizations in the world, and they understand that the resale market can be done better, so they are working with us to deliver the Official Resale Marketplace of UFC,” said Jared Smith, chief operating officer of Ticketmaster. “Our highest priority is to deliver the most fan-friendly ticket purchasing experience in the industry. By utilizing our technology to provide secure, convenient access to tickets, we’re able to do just that for UFC fans.”
Fans searching for tickets to UFC live events, including UFC’s sold-out Dec. 8 event at KeyArena in Seattle, can access the UFC Official Resale Marketplace at www.TicketsNow.com/UFC. For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.