PacSun's UFC 300 Activation

PacSun orchestrates a weekend pop-up shop takeover at the Wynn Hotel in Las Vegas.

Specialty Retailer PacSun Unveiled An Exclusive Apparel Collection Featuring 14 Unique Designs

Apr. 13, 2024

To celebrate UFC 300, specialty retailer PacSun unveiled an exclusive apparel collection featuring 14 unique designs. These designs highlight athletes from the UFC 300 fight card, UFC 300 stylized elements, and tailored pieces specifically for women, marking the first inaugural female lifestyle capsule by a specialty retailer.

Retailer PacSun orchestrates weekend pop-up shop takeover at the Wynn Hotel in Las Vegas

To engage fans, PacSun orchestrated a weekend pop-up shop takeover at the Wynn Hotel in Las Vegas. Transforming popular day club venue Encore Beach Club and XS Nightclub into branded shopping experiences.

The events featured custom merchandise available only at the event and meet-and-greets with UFC athletes.

The impact of this release was immediate, with UFC graphic tees quickly becoming top sellers at PacSun within a week of the launch.

PacSun’s collaboration with UFC 300 highlights its growing influence in sports and fashion, building on the success of its previous UFC merchandise launches in Fall 2023 and the holiday season.

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