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NYT: The UFC's Financial Alchemy

Ultimate Fighting Dips a Toe Into the Mainstream
Barry Bearak, New York Times

"In the beginning, the Ultimate Fighting Championship was like a brawl at a carnival, the mismatched combatants entering an octagonal cage to go at it until there was a “knockout, surrender, doctor’s intervention or death.” The very first match pitted a 415-pound sumo wrestler against a Dutch kickboxer who zestfully launched his foot into the bigger man’s face. The blow left two teeth embedded in the attacker’s foot, with a third flying into the crowd."

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