UFC's head of Europe speaks to Mirror Fighting about UFC Glasgow, the European Judo Championships and major plans for London and the UK by the end of this year.
With three more events planned for the continent so far this year, following the major success of UFC Stockholm last month, the UFC have big plans for Europe moving forward.
David Allen was promoted to the role of Senior Vice President and General Manager of Europe, Middle East and Africa (EMEA) last month, thirteen months after joining the UFC.
Speaking to Mirror Fighting, David Allen said, "We've got a great appetite from people all around the world. We've got a huge fanbase, we're the fastest growing sport in the world and it's our job to make sure we bring everything together and that we bring a fantastic experience to our fans, and to new fans.
"Our commitment to the European market is huge. We're a team of people who are dedicated to putting on fantastic events. We've got people here who wake up every single morning thinking of nothing else but how they're going to grow the business right across that landscape."
Read the full interview on Mirror.co.uk