The Conor McGregor Chronicles, Part One: The Star the UFC Needs
By: E. Spencer Kyle, The Province
"Love him or hate him, Conor McGregor is the star the UFC needs right now. "In a sport where athletes compete on irregular schedules and superstars are all too often forced from fights due to injuries, the 26-year-old Irishman has the kind of gravitational pull that keeps him in the spotlight at all times. Whether he’s preparing for handling a Q&A in Brazil, preparing for a headlining assignment or starring in the latest installment of the UFC Embedded series, 'The Notorious' is the type of charismatic competitor that captures the audiences attention no matter what. "Think of the way the national media and fans of hockey, basketball and football discuss those sports – they fixate on stars and major talking points, hammering home the same names ad nauseam. You hear about the same athletes every day – Sidney Crosby, LeBron James, Tony Romo, Aaron Rodgers – and people tuning into those discussions for the first time quickly identify those people as the ones to watch. For the four, five or six months that their respective seasons play out, those players are the ones you’re tracking and the ones that catch your ear. "Hear about them enough and you’re going to watch to see what all the talk is about. That makes you tune in and once you’ve tuned in, you might become a fan." Read the full article
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