ABU DHABI, UAE – This July, global online fashion retailer boohooMAN.com became an official sponsor for UFC Fight Island™️, with the brand first featured at UFC® 251: USMAN vs. MASVIDAL.
The partnership between boohooMAN and UFC® will cover the four events taking place on Fight Island as the world’s premier mixed martial arts organization returns to host multiple events on an international scale. Taking place on Yas Island in Abu Dhabi, fans will have the opportunity to see a series of highly anticipated bouts including Kamaru Usman who defended his welterweight title in dominating fashion against the No.3 contender and BMF titleholder, Jorge Masivdal, and Brit Darren Till who takes on former welterweight champion Robert Whittaker on July 25.
“UFC Fight Island is such a unique concept and experience for UFC, its athletes and fans, and we’re thrilled to have boohooMAN join us for what will be an unforgettable journey. boohooMAN has worked with some incredible individuals across sports and entertainment and we look forward to adding this exciting and innovative brand to UFC’s portfolio.” – Nicholas Smith, UFC Vice President, Global Partnerships
boohooMAN has had an incredibly successful growth since the launch of its standalone site in 2016, largely thanks to its credible, yet often unconventional partnerships. The online fashion retailer has recently shifted its marketing strategy, from sports stars, including footballers Leon Bailey and Dele Alli, to musicians such as Nigerian dancehall singer-songwriter Mr. Eazi and Atlanta born rapper Quavo.