ULTIMATE FIGHTING CHAMPIONSHIP LAUNCHES UFC TEXT ALERTS FOR MOBILE DEVICES

Las Vegas NV (USA) – The Ultimate Fighting Championship (UFC) organization today officially launched a new text alert service for mobile devices, giving fans the opportunity to receive UFC news, as well as event updates and other information about UFC.

Using the UFC web site, fans can indicate the specific kind of information they would like to receive via text messages, such as breaking news, event announcements, UFC programming reminders, UFC ticket presale opportunities as well notices of new UFC.com content, including unaired UFC bouts and other exclusive videos. The text message service is powered by 4INFO, the leading text message alert service company in the U.S.

To begin receiving UFC text messages, fans can visit the UFC web site, and click the Mobile link at the top of the page, or they can simply text the word “UFCNEWS” to 44636 (4INFO) from their mobile device to receive breaking UFC news alerts.

Users can choose to stop receiving text alerts at anytime by replying “STOP” to any message.

For more UFC information, please visit UFC.com, UK.UFC.com, GERMANY.UFC.com or UFCespanol.com.

About The Ultimate Fighting Championship®

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC and affiliated entities in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.