Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced a partnership to identify fighters on the "Edge of Greatness" and deliver an opportunity for them to be an official spokesman for Edge Shave Gel. Under the leadership of former two-division UFC champion BJ Penn, four rising UFC stars will compete for the public's endorsement to become the next face of "Team Edge."
This collection of the UFC's most exciting up-and-coming stars will be mentored by Penn as they continue their journeys in the UFC's hallowed Octagon®. Motivated by the chance to earn a year-long Edge sponsorship, the following fighters will compete in the "Edge of Greatness" contest:
1. Phil "Mr. Wonderful" Davis – a Pennsylvania native and Division I NCAA champion wrestler who is quickly climbing the ranks in the 205-pound division. He will fight former UFC light heavyweight champion Rashad Evans in the main event of UFC 133 on August 6
2. Chad "Money" Mendes – a two-time All-American wrestler, currently undefeated and going for his second UFC victory in UFC 133 on August 6
3. Michael "Mayday" McDonald – currently the youngest UFC fighter who boasts a 13-1 MMA record and 2-0 record within the UFC
4. Brian "All American" Stann – a former Marine Corps Captain and Silver Star recipient who has won his last three fights, including Fight of the Night honors at UFC 130
"Every fighter has a dream to make it big, and he knows he can get there if he only gets the right edge," said BJ Penn. "I know what it's like to work for a shot at glory, so I'm excited to work with these four guys to help them make it in the UFC as part of 'Team Edge,' and I encourage all UFC fans to go online and vote for who's ready to achieve greatness."
To help Edge decide who should be the next face of "Team Edge," UFC fans can vote at www.edgeshave.com/UFC. The fighter with the most votes will be sponsored by Edge, helping propel him one step closer to the "Edge of Greatness." Fans can vote up to five times a day, and each time they can be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event to meet Team Edge and see a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.
The "Edge of Greatness" campaign will continue throughout Summer 2011 with a social media activation that invites followers of EdgeShaveZone to tweet with the hashtag #EdgeofGreatness for a chance to have their personal greatness fulfilled. Rewards range from gym memberships for aspiring triathletes to the recent reward of four tickets to the UFC 132 fight in Las Vegas on July 2, given to two UFC fans on the "Edge of Greatness" who needed a seat at the fight. Edge also provides inspiration for greatness through a dedicated Tumblr page, edgeshave.tumblr.com.
