Article

MSM Deal Will Bring UFC to India

UFC® AND MULTI SCREEN MEDIA (MSM) ANNOUNCE A FOUR-YEAR DISTRIBUTION AGREEMENT
Las Vegas, NV (USA) and Mumbai, India – Ultimate Fighting Championship® (UFC®) and Multi Screen Media (MSM) – a subsidiary of Sony Pictures Television, announced their partnership to broadcast UFC programming in India and the rest of the sub-continent. MSM’s new sports channel, SIX, will deliver the world’s largest brand of mixed martial arts to Indian fans across the country by airing live UFC events, taped specials, and exciting bouts from the vast UFC library.

“When we went to India over a year ago I felt the market held enormous potential for the UFC,” said Lorenzo Fertitta, Chairman of UFC. “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”   

“I’ve been saying for a few years that India would be next and it was just a matter of finding the right partner in the market. MSM has been a pioneer in India, broadcasting new sports franchises like the IPL. We’ve got big plans for India and MSM couldn’t be a better partner,” said Dana White, President of the UFC.

“We are delighted to be bringing the best of the sport of mixed martial arts to India,” said Man Jit Singh, CEO of Multi Screen Media Private Ltd. “Mixed martial arts requires tremendous physical conditioning, skill and strategy and we hope it will be an inspiration to young India. We hope the programming that will be premiered on our sports channel, SIX, will motivate a new generation to compete on the world stage in one of the fastest growing sports.”

Indian fans have access to exclusive content at UFC.com, http://facebook.com/UFCIndia and http://twitter.com/UFCIndia.
Saturday, September 20
3AM/12AM
ETPT
Tokyo, Japan

Media

Recent
She is known for her quirky style and eye-opening promotional stunts, yet Rin Nakai can back it up with a 16-0-1 record. On Saturday, Sept. 20 she faces former Strikeforce champ Miesha Tate as they go toe-to-toe in Tokyo, exclusively on UFC FIGHT PASS.
Sep 15, 2014
Watch the post-fight press conference live following the event.
Sep 15, 2014
Watch the official weigh-in for UFC Fight Night: Hunt vs. Nelson live Friday, September 19 at 3am/12am ETPT.
Sep 15, 2014
Team Velasquez' strongest fighter, Humberto Brown, takes on Yair Rodriguez in the next episode of The Ultimate Fighter Latin America. Catch a new episode every Tuesday on UFC Fight Pass!
Sep 15, 2014