Article

MSM Deal Will Bring UFC to India

UFC® AND MULTI SCREEN MEDIA (MSM) ANNOUNCE A FOUR-YEAR DISTRIBUTION AGREEMENT
Las Vegas, NV (USA) and Mumbai, India – Ultimate Fighting Championship® (UFC®) and Multi Screen Media (MSM) – a subsidiary of Sony Pictures Television, announced their partnership to broadcast UFC programming in India and the rest of the sub-continent. MSM’s new sports channel, SIX, will deliver the world’s largest brand of mixed martial arts to Indian fans across the country by airing live UFC events, taped specials, and exciting bouts from the vast UFC library.

“When we went to India over a year ago I felt the market held enormous potential for the UFC,” said Lorenzo Fertitta, Chairman of UFC. “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”   

“I’ve been saying for a few years that India would be next and it was just a matter of finding the right partner in the market. MSM has been a pioneer in India, broadcasting new sports franchises like the IPL. We’ve got big plans for India and MSM couldn’t be a better partner,” said Dana White, President of the UFC.

“We are delighted to be bringing the best of the sport of mixed martial arts to India,” said Man Jit Singh, CEO of Multi Screen Media Private Ltd. “Mixed martial arts requires tremendous physical conditioning, skill and strategy and we hope it will be an inspiration to young India. We hope the programming that will be premiered on our sports channel, SIX, will motivate a new generation to compete on the world stage in one of the fastest growing sports.”

Indian fans have access to exclusive content at UFC.com, http://facebook.com/UFCIndia and http://twitter.com/UFCIndia.
Sunday, June 25
9PM/6PM
ETPT
Oklahoma City, OK

Media

Recent
Kevin Lee steps up to the main event in Fight Night Oklahoma City to take on Michael Chiesa live on FS1 on June 25.
Jun 22, 2017
Preview the main event fight at Oklahoma City, featuring lightweights Michael Chiesa and Kevin Lee.
Jun 22, 2017
Preview Wednesday's all-new episode of The Ultimate Fighter: Redemption live on FS1 at 10pm/7pm ETPT.
Jun 22, 2017
In 2016, polished veteran Dominick Cruz took on brash young challenger Cody Garbrandt in a championship bout that became an instant classic. Tune in on June 27 at 8pm/5pm ETPT on FS1.
Jun 22, 2017