Article

UFC Europe Announces New Managing Director

UFC ANNOUNCES GARRY COOK AS EXECUTIVE VICE PRESIDENT AND MANAGING DIRECTOR EMEA
The Ultimate Fighting Championship® organization today announced the appointment of Garry Cook as its Executive Vice President and Managing Director for Europe, Middle East and Africa.

Cook, 50, has an impeccable track record of business success throughout his career. He joined Nike in 1996, rising to President and General Manager International of Brand Jordan in 2005. During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the organization during a period that saw tremendous achievements both on and off the pitch. The club won both the FA Cup and Barclays Premier League, its first league championship for 44 years, and Cook was responsible for executing a global media and market development strategy resulting in unprecedented growth.

On the appointment, UFC president, Dana White, said: “Garry is a man with a fantastic record for high profile achievements in the sports industry with tremendous international experience. We are confident he will continue the huge developments the UFC has made internationally and lead us to further success.”

Garry Cook added: “I am absolutely delighted to be joining the UFC. Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour. I look forward to being a part of the team as they continue to grow internationally.”

Saturday, July 11
10PM/7PM
ETPT
Las Vegas, Nevada

Media

Recent
John Gooden and Dan Hardy take an in-depth look at the non-title fights on the UFC 189 main card including Brad Pickett vs. Thomas Almeida, Gunnar Nelson vs. Brandon Thatch and Dennis Bermudez vs. Jeremy Stephens.
Jul 6, 2015
UFC welterweight champion Robbie Lawler, fresh off his win against Johny Hendricks to claim the strap, is set for his first title defense against Canadian Rory MacDonald. Go inside the fight camps of both co-main event stars in this edition of Countdown.
Jul 5, 2015
Go into the training camps of Irish sensation Conor McGregor and Team Alpha Male's Chad Mendes as they both prep for their UFC featherweight interim title bout in the main event at UFC 189 in this edition of Countdown.
Jul 5, 2015
Chad Mendes trades the gym for a pool to test his endurance. Conor McGregor enjoys a poolside massage and adds a few unexpected weapons to his arsenal. Plus, Robbie Lawler and Rory MacDonald do some final prep at home.
Jul 5, 2015