Article

UFC Europe Announces New Managing Director

UFC ANNOUNCES GARRY COOK AS EXECUTIVE VICE PRESIDENT AND MANAGING DIRECTOR EMEA
The Ultimate Fighting Championship® organization today announced the appointment of Garry Cook as its Executive Vice President and Managing Director for Europe, Middle East and Africa.

Cook, 50, has an impeccable track record of business success throughout his career. He joined Nike in 1996, rising to President and General Manager International of Brand Jordan in 2005. During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the organization during a period that saw tremendous achievements both on and off the pitch. The club won both the FA Cup and Barclays Premier League, its first league championship for 44 years, and Cook was responsible for executing a global media and market development strategy resulting in unprecedented growth.

On the appointment, UFC president, Dana White, said: “Garry is a man with a fantastic record for high profile achievements in the sports industry with tremendous international experience. We are confident he will continue the huge developments the UFC has made internationally and lead us to further success.”

Garry Cook added: “I am absolutely delighted to be joining the UFC. Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour. I look forward to being a part of the team as they continue to grow internationally.”

Saturday, April 26
10PM/7PM
ETPT
Baltimore, MD

Media

Recent
Hector Urbina and coaches from Team Edgar watch film in preparation for his prelim fight with Cathal Pendred. Despite having only 17 seconds of Octagon footage to work with, coach Edgar helps Urbina work out the kinks.
Apr 23, 2014
Irishman Cathal Pendred and Team Penn coaches go over strategy before his prelim bout against Hector Urbina. Pendred, who received a bye in the elimination round, eagerly wants to prove he belongs in the Ultimate Fighter house.
Apr 23, 2014
After getting through the elimination round on a free pass, Irishman Cathal Pendred is quickly put to the test by Mexico's Hector Urbina. Find out who comes out on top this Wednesday at 10pm/7pm ETPT on FOX Sports 1.
Apr 22, 2014
Joseph Benavidez talks to SHOOTMedia about his loss to Demetrious Johnson, his upcoming fight against Elliot, training camp, and the departure of his friend and coach Duane "Bang" Ludwig from Team Alpha Male.
Apr 22, 2014