Article

UFC Europe Announces New Managing Director

UFC ANNOUNCES GARRY COOK AS EXECUTIVE VICE PRESIDENT AND MANAGING DIRECTOR EMEA
The Ultimate Fighting Championship® organization today announced the appointment of Garry Cook as its Executive Vice President and Managing Director for Europe, Middle East and Africa.

Cook, 50, has an impeccable track record of business success throughout his career. He joined Nike in 1996, rising to President and General Manager International of Brand Jordan in 2005. During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the organization during a period that saw tremendous achievements both on and off the pitch. The club won both the FA Cup and Barclays Premier League, its first league championship for 44 years, and Cook was responsible for executing a global media and market development strategy resulting in unprecedented growth.

On the appointment, UFC president, Dana White, said: “Garry is a man with a fantastic record for high profile achievements in the sports industry with tremendous international experience. We are confident he will continue the huge developments the UFC has made internationally and lead us to further success.”

Garry Cook added: “I am absolutely delighted to be joining the UFC. Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour. I look forward to being a part of the team as they continue to grow internationally.”

Saturday, February 24
8PM/5PM
ETPT
Orlando, FL

Media

Recent
Watch the Fight Night Orlando official weigh-in on Friday, Feb. 23 at 6pm/3pm ETPT live from the Amway Center in Orlando, Florida.
Feb 23, 2018
Fight Night Orlando headliner Jeremy Stephens has a hunger for knocking people out and he plans to try and take Josh Emmett's head off when they clash on FOX Saturday night.
Feb 22, 2018
Veteran fighter Jeremy Stephens talks about his style, his wiring, and his journey as one of the longest-tenured UFC fighters. He faces Josh Emmett this Saturday at Fight Night Orlando.
Feb 22, 2018
Fight Night Orlando headliner Josh Emmett talks about his fighting style, and if he can finish Jeremy Stephens the way he finished his last fight. Catch Emmett and all the action live and free on FOX this Saturday.
Feb 22, 2018