Article

Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at www.edgeshave.com/UFC to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit www.edgeshave.com or join the conversation on Twitter with @EdgeShaveZone.

Saturday, September 24
10PM/7PM
ETPT
Brasilia, Brazil

Media

Recent
Watch the weigh-in highlight of Cris Cyborg vs Lina Lansberg from Brasilia ahead of their main event clash Saturday live and free on FS1.
Sep 23, 2016
UFC commentator Joe Rogan previews the Fight Night Brasilia co-main event between Renan Barao and Phillipe Nover set for Saturday live and free on FS1.
Sep 23, 2016
Watch the staredowns between Cris Cyborg-Lina Lansberg and Renan Barao-Phillipe Nover ahead of their main and co-main events at Fight Night Brasilia Saturday on FS1.
Sep 23, 2016
With UFC Fight Night Portland nearing; here's a throwback fight of John Lineker in action at UFC 191 against Francisco Rivera. Catch Lineker in action against John Dodson October 1, 2016.
Sep 23, 2016