Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Saturday, August 27
8PM/5PM
ETPT
Vancouver, BC

Media

Recent
Take a slow motion trip through some of the highlights of the entire UFC 202 event, featuring Conor McGregor and Nate Diaz.
Aug 23, 2016
Stipe Miocic and Alistair will go to war for the heavyweight title on September 10 at UFC 203 live from Cleveland, Ohio. Also on the main card is Fabricio Werdum vs Travis Browne and the debut of CM Punk versus Mickey Gall.
Aug 23, 2016
Rener and Ryron Gracie break down Anthony Pettis' submission victory over Benson Henderson in 2013. Don't miss Pettis take on Charles Oliveira on Saturday live on FOX.
Aug 23, 2016
UFC matchmakers Sean Shelby and Joe Silva preview the main event from Fight Night Vancouver, Demian Maia vs Carlos Condit.
Aug 23, 2016