TapouT Announced as Official Lifestyle Apparel Partner


TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Saturday, October 24
Dublin, Ireland


UFC Minute host Lisa Foiles sits down with several UFC stars to find the answers to one of the most important questions we want to hear from our fighters. Shark or bear?
Oct 9, 2015
In just his second ever UFC victory, Piotr Hallmann submitted Yves Edwards via rear-naked choke at UFC Fight Night: Henderson vs. Khabilov.
Oct 7, 2015
A flurry of early exchanges between Ben Rothwell and Brendan Schaub at UFC 145 ended in a thrilling knockout win for Rothwell.
Oct 6, 2015
FOX Sports 1 is The 1 for UFC. The television home for the Ultimate Fighting Championship with PPV prelims, UFC Fight Night, UFC Tonight, The Ultimate Fighter, UFC Countdown and more.
Oct 8, 2015