Article

MetroPCS and UFC Announce Partnership

METROPCS STEPS INSIDE THE OCTAGON® AS EXCLUSIVE WIRELESS PARTNER OF UFC®

MetroPCS to Deliver Exclusive UFC Content to Customers through Multi-Year Deal
The Ultimate Fighting Championship® announced today that MetroPCS is now the exclusive wireless partner of the UFC® in the U.S. and Puerto Rico. The multi-year sponsorship agreement includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS will also deliver exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments and more. The first event featuring MetroPCS is UFC® 141: LESNAR vs. OVEREEM from the MGM Grand in Las Vegas on Friday, Dec. 30.

MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the company’s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon®.

Additionally, MetroPCS will participate in the UFC’s widely popular Octagon Nation Tour™, hosting the fully-customized, 18-wheeler UFC truck at store locations across the country. This will bring the excitement of the Octagon to consumers around the nation, with the chance to meet their favorite UFC athletes and take part in the UFC’s ultimate fan experience on wheels.

“We’re really excited to have MetroPCS as the exclusive wireless partner of the UFC,” UFC President Dana White said. “Over the next few years, we’re going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and they’ll be sponsoring several of our athletes. We couldn’t be happier to have MetroPCS on board as we make this the biggest sport in the world.”

“As the exclusive wireless partner of the UFC, we’re planning to give our customers and the huge base of UFC fans an incredible experience that brings the excitement from the Octagon to their wireless handsets,” said Tom Keys, COO and president, MetroPCS. “The UFC continues to increase in popularity among an ever-growing base of consumers across the nation, and now they can turn to MetroPCS for unique content that puts them in the center of the action with these athletes.”

More information about MetroPCS’ exclusive partnership with the UFC will be available on metropcs.com, and be sure to “like” MetroPCS on Facebook at www.facebook.com/metropcs to keep up to date on the latest exclusive content and exciting developments for UFC fans.

Saturday, July 26
8PM/5PM
ETPT
San Jose, CA

Media

Recent
UFC correspondent Megan Olivi checks in from the Fight Night San Jose open workouts in sunny California. Stars put on a workout and discuss how much they appreciate their fans.
Jul 24, 2014
UFC star Nick Diaz signed a contract extension on July 24 at Zuffa headquarters. He then sat down with UFC.com to talk about his future. Here is the trailer.
Jul 24, 2014
Tune in to Fight Night San Jose on Saturday as Robbie Lawler and Matt Brown, who have combined for a career 32 knockouts, go toe-to-toe in the Octagon with a welterweight title shot on the line.
Jul 24, 2014
UFC Fight Night open workouts at the SAP Center on July 24, 2014 in San Jose, California. (Photos by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)
Jul 24, 2014