Article

EA SPORTS to Produce UFC Videogames

EA SPORTS to Produce UFC Videogames Under Licensing Agreement With Ultimate Fighting Championship
Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS™ brand.

"We're thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames," said Andrew Wilson, EVP and Head of EA SPORTS. "UFC has become a global powerhouse because they have the world's best fighters, competing in the world's best mixed martial arts events. We share UFC's passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms."

Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).

"We'd like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we're excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world," said UFC President Dana White. "There's no one better at creating authentic sports videogames than EA SPORTS, and we're excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences."

"We've relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties," said THQ CEO Brian Farrell. "We'd like to thank the UFC for their great support and partnership and wish EA all the best moving forward."

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, content and online services for videogame consoles, personal computers, mobile phones, tablets and social networks. EA SPORTS game franchises include Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Fight Night boxing and Tiger Woods PGA TOUR® golf.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete. 
Saturday, December 20
10PM/7PM
ETPT
Barueri, Brazil

Media

Recent
Lyoto Machida wants to be bigger, stronger, and faster when he takes on CB Dollaway at Fight Night Barueri on Saturday. Find out how he plans to implement his game plan and how a win would boost his confidence as a fighter.
Dec 17, 2014
Former UFC light heavyweight champion Lyoto Machida has been reenergized since he moved from Brazil to Los Angeles to improve his training. He takes the first step back to another title shot when he faces CB Dollaway at Fight Night Barueri.
Dec 17, 2014
CB Dollaway thinks he has the formula to knock off former champion Lyoto Machida. Dollaway talks about bringing constant pressure when he faces Machida at Fight Night Barueri.
Dec 17, 2014
The Rankings Report is a weekly UFC.com series that gives you, the fans, an in-depth look into the official UFC rankings. This week Matt Parrino and Forrest Griffin talk about the new strawweight division and much more.
Dec 17, 2014