Article

EA SPORTS to Produce UFC Videogames

EA SPORTS to Produce UFC Videogames Under Licensing Agreement With Ultimate Fighting Championship
Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS™ brand.

"We're thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames," said Andrew Wilson, EVP and Head of EA SPORTS. "UFC has become a global powerhouse because they have the world's best fighters, competing in the world's best mixed martial arts events. We share UFC's passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms."

Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).

"We'd like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we're excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world," said UFC President Dana White. "There's no one better at creating authentic sports videogames than EA SPORTS, and we're excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences."

"We've relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties," said THQ CEO Brian Farrell. "We'd like to thank the UFC for their great support and partnership and wish EA all the best moving forward."

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, content and online services for videogame consoles, personal computers, mobile phones, tablets and social networks. EA SPORTS game franchises include Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Fight Night boxing and Tiger Woods PGA TOUR® golf.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete. 
Saturday, September 5
10PM/7PM
ETPT
Las Vegas, Nevada

Media

Recent
UFC interim featherweight champion Conor McGregor verbally jousted with multiple UFC superstars at the GO BIG press conference ahead of the UFC 191 weigh-ins on Friday. Check out all his best lines in these highlights.
Sep 4, 2015
It's soundbytes and staredowns for the stars on the card at Ultimate Media Day: Demetrious Johnson and John Dodson; Paige VanZant and Alex Chambers; Andrei Arlovski and Frank Mir; and light heavyweights Anthony Johnson and Jimi Manuwa.
Sep 4, 2015
Check out all the fun highlights and exchanges between the superstars like Conor McGregor, Jose Aldo, Cowboy Cerrone, Chad Mendes, Frankie Edgar, Ronda Rousey and more at the GO BIG press conference.
Sep 4, 2015
UFC correspondent Megan Olivi catches up with UFC 191 main eventers Demetrious Johnson and John Dodson, as well as co-main event stars Frank Mir and Andrei Arlovski right after they faced off at Friday's weigh-ins.
Sep 4, 2015