Article

Dana White reaches 1 M Twitter followers

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren't milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter.

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

"I love Twitter because I get to talk directly to UFC fans," said White. "Their support is awesome and has made the sport what it is today."

Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA. Watch a Twitter giveaway below.

Amy Martin, founder of Digital Royalty, a social media brand management company, credits White with taking advantage of the instant medium. "Through Twitter, Dana uniquely humanizes the UFC brand," she said. "The genuine, two-way communication and interaction he has with his followers is rare among any brand."

In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining global accounts @UFChoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.

UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.

Saturday, January 27
8PM/5PM
ETPT
Charlotte, North Carolina

Media

Recent
For this edition of Knockout of the Week, we go back to June 2017 and Derek Brunson's brutal KO of Dan Kelly. Brunson will attempt to do it again this Saturday in Charlotte when he faces Jacare Souza, live and free on FOX.
Ronaldo "Jacare" Souza earned a Performance of the Night bonus with this finish of Tim Boetsch at UFC 208 last February. Souza is set to face Derek Brunson in the main event of Fight Night Charlotte on Saturday, January 27 live on FOX.
Jan 23, 2018
Take a slow-motion trip through the historic UFC 220: Miocic vs Ngannou event from Boston that saw two thrilling, successful title defenses. Order the full replay now at www.ufc.tv
Jan 22, 2018
Experience an in-depth and personal account of the complex lives and relentless training camps for six of the UFC’s most stunning finishers in UFC Road to the Octagon: Jacare vs Brunson 2.
Jan 22, 2018