Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recent
Get an intimate look at the lives of two MMA pioneers, both former UFC heavyweight champions, as they prepare for a battle nearly a decade in the making: Andrei Arlovski and Josh Barnett.
Aug 28, 2016
UFC Breakdown is the most in-depth, hands-on Fight Night preview show to date. Dan Hardy, alongside co-host John Gooden, provide us with expert analysis of the highly anticipated main event match up between Andrei Arlovski and Josh Barnett.
Aug 28, 2016
UFC Fight Night event at Rogers Arena on August 27, 2016 in Vancouver, British Columbia, Canada. (Photos by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)
Aug 27, 2016
Carlos Condit talks backstage after his loss to Demian Maia at Fight Night Vancouver. It was Condit's first trip inside the Octagon since his thrilling loss to Robbie Lawler for the welterweight title since UFC 195.
Aug 27, 2016