Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.
Sunday, June 25
9PM/6PM
ETPT
Oklahoma City, OK

Media

Recent
Watch all the faceoffs from the Fight Night Oklahoma City weigh-ins, including main event rivals Kevin Lee and Michael Chiesa. Don't miss all the action Sunday on FS1.
Jun 24, 2017
Watch all the fighters from Fight Night Oklahoma City weigh-in at Saturday's weigh-in.
Jun 24, 2017
Watch the post-fight press conference live following the event.
Jun 25, 2017
Former welterweight champion Johny Hendricks is feeling right at home in his new weight class of 185 pounds. He's excited to start climbing the ladder toward the title with his next matchup against Tim Boetsch in Oklahoma City.
Jun 23, 2017