Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.
Saturday, September 5
10PM/7PM
ETPT
Las Vegas, Nevada

Media

Recent
Get your first look at Countdown to UFC 191 featuring Demetrious Johnson, John Dodson, Andrei Arlovski, Frank Mir, Anthony Johnson and Jimi Manuwa. All six stars compete on the main card in las Vegas on Sept. 5.
Aug 28, 2015
UFC Minute host Lisa Foiles looks back at the first fight between Demetrious Johnson and John Dodson, who are set to do it all again at UFC 191 on Sept. 5.
Aug 28, 2015
Watch again as Gegard Mousasi and Mark Munoz step into The Octagon as two of the middleweight divisions tops stars go to war. Gegard Mousasi next takes on Roan Carneiro in the co-main event at Fight Night Japan on FOX Sports 1.
Aug 25, 2015
Watch again as Katsunori Kikuno gives Sam Sicilia a brutal rear naked choke at Fight Night 52. Kikuno takes on Diego Brandao at UFC Fight Night Japan on September 26.
Aug 26, 2015