Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recent
Hear from Frankie Edgar, Edson Barboza, and Paige VanZant in these Fight Night Austin Post Fight Press Conference highlights.
Nov 23, 2014
UFC newcomer Paige VanZant talks to Megan Olivi about her victory over Kailin Curran in this Fight Night Austin backstage interview.
Nov 23, 2014
Former UFC lightweight champion Frankie Edgar spoke to UFC correspondent Megan Olivi after his dominating victory over Cub Swanson at Fight Night Austin.
Nov 23, 2014
UFC correspondent Megan Olivi caught up backstage with Edson Barboza after his unanimous decision win over Bobby Green. Barboza spoke about his win and his opponent.
Nov 22, 2014