Article

FIRST EVER 'UFC FIGHT NIGHT' IN TAMPA NETS BIG RATINGS FOR SPIKE TV

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.
FIRST EVER “UFC FIGHT NIGHT” IN TAMPA NETS BIG RATINGS FOR SPIKE TV

UFC Fight Night Ranked #1 With Young Men In Its Time Slot In All of Cable

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.

The card, which featured Joe Lauzon submitting Jeremy Stephens via armbar in the main event, affirming his spot as a top contender in the lightweight division, drew an average audience of 1.7 million viewers. Overall, the telecast, which emanated LIVE from the USF Sun Dome peaked with a 2.00 rating in M 18-34 and a 1.51 household rating for an average of 2 million viewers during the 10:30 – 10:45 PM quarter hour, which featured the main event.

Overall, the Spike telecast reached 1.7 million people with a 1.60 rating Men 18-34 (462,000 viewers), a 1.55 rating in Men 18-49 (869,000 viewers), and a 1.3 HH rating. It bested huge college basketball matchups on Saturday in key demographics, including ESPN’s men’s college basketball telecasts of Indiana against Michigan State, as well as UConn’s showdown with Michigan.

Versus the same time period from a year ago, UFC Fight Night was up triple digits in key demographics; +319% in Men 18-49, +203% in Persons 18-49, +214% in Men 18-34, and +152% among average audience.

Spike TV is available in 97.7 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.
Sunday, May 29
9PM/6PM
ETPT
Las Vegas, NV

Media

Recent
UFC FIGHT PASS featured main eventer Aljamain Sterling has the tools to become a future champ. Hear from his team - including Ray Longo, former middleweight champ Chris Weidman, and Matt Serra - as they talk about the "Funkmaster."
May 25, 2016
No. 8-ranked bantamweight Bryan Caraway often gets stuck in the shadow of girlfriend and current UFC women's bantamweight champion Miesha Tate. But Caraway explains why he's misunderstood and why his accomplishments stand on their own.
May 24, 2016
Paige VanZant and Mark Ballas dance the Jive/Salsa to " Little Bitty Pretty One " by Thurston Harris on the Dancing with the Stars' Season 22 Finale!
May 24, 2016
Thomas Almeida has quickly established himself as one of the most destructive forces in the bantamweight division. Almeida faces fellow 135-pound rising star Cody Garbrandt in a gigantic main event at Fight Night Las Vegas on Sunday.
May 24, 2016