Mar-9-2010

UFC® SIGNS DISTRIBUTION DEAL WITH ASIA’S ASN HD SPORTS CHANNEL

Las Vegas, NV (USA) – UFC® today announced it has reached a long-term agreement with ASN, the first 24-hour HD sports channel in Asia to distribute UFC programs in Hong Kong, Taiwan, Malaysia, Macau, Indonesia, Brunei, Singapore, Vietnam, Laos, Cambodia and Thailand.

ASN will officially launch UFC programming on April 10 with UFC 112: SILVA vs. MAIA, a live event taking place in Abu Dhabi, United Arab Emirates and featuring two world title fights. In addition to broadcasting live UFC events, ASN will also feature UFC® Unleashed™, a compilation highlight show featuring some of the best fight action in UFC history as well as select seasons of The Ultimate Fighter® reality television series.

Thomas Kressner, CEO of ASN, said, “ASN is thrilled to deliver UFC, the world’s fastest-growing sports organization to audiences in Asia and with HD production quality, our viewers will not miss a single striking detail.”

“We are excited to sign a deal with ASN and to distribute UFC on this HD sports channel,” said Dana White, UFC President. “Asia is a huge market for us, it has a deep-rooted history and appreciation for the martial arts. We are thrilled to be working with ASN and to deliver the UFC to all of our fans in Asia.”

Launched in 2009, ASN broadcasts exclusive, thrilling action from some of America’s biggest sports leagues including the National Football League (NFL), National Hockey League (NHL), NCAA college championship basketball and football and NASCAR. Other programs include Formula Drift and extreme sports. With about 20 live games or events per week, ASN brings to Asian audiences more American sports action than ever before.

About All Sports Network
All Sports Network (ASN), launched in 2009, is the second sports network from Yes Television (Hong Kong) Limited. Yes TV is a media company which produces and distributes premium sports channels across Asia. Its football network Goal TV, comprises two 24-hour channels featuring top European football clubs and live games from major European leagues. Goal TV launched across 12 countries in 2004. ASN is the newest addition to Yes TV’s lineup, and is the broadcast channel for some of North America’s biggest professional and collegiate sports leagues, including the NFL, NHL, NCAA and NASCAR. ASN is the region’s first 24 hour high-definition sports channel. Together, GOAL TV & ASN entertain more than 100 million fans each season through their broadcast partners in the region.
www.asn.tv
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Ultimate Fighting Championship® - www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.