Subsidiary of Zuffa, LLC Acquires Assets from World Fighting Alliance, Inc.

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Las Vegas, NV – A subsidiary of Zuffa, LLC, which owns the Ultimate Fighting Championship® brand, announced today that it acquired select assets from the World Fighting Alliance (WFA) organization. WFA Enterprises, LLC, a subsidiary of Zuffa, purchased select fighter contracts and the trademarks and other intellectual property of World Fighting Alliance, Inc., a corporation owned by Las Vegas attorneys, Ross Goodman and Louis Palazzo. The acquisition further solidifies Zuffa as the preeminent fight promoter in the world and infuses the organization with more of the world’s top MMA fighters.

Dana White, UFC President and Zuffa co-owner said, “Zuffa is committed to giving our fans the best fights between the best fighters in the world. This acquisition helps us continue fulfilling that goal.” White also said, “Goodman and Palazzo were working towards building a strong promotion. But bringing the WFA fighters into the Zuffa family is the best thing that could happen for the fighters – and for the fans.”

The WFA organization held four events, the most recent in July at the L.A. Forum with a solid fight card that was shown on pay-per-view television. “This is an exciting time for MMA as evidenced by the 60 Minutes story last night and we are glad that the WFA has played a leading role,” said Ross Goodman, President of the WFA. “This business opportunity presented itself and it made sense for everybody to make this transition.”

Under the terms of the purchase, World Fighting Alliance, Inc. will cease all operations.

About The Ultimate Fighting Championship
The Ultimate Fighting Championship® brand is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC® organization produces approximately eight live pay-per-view events annually that are distributed through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. For more information, or current UFC fight news, visit www.ufc.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, UFC® Fight Club™, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners

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